First Name

    Last Name

    • Email Address

    About Your Fund

    What are you calling the project when you share it with a friend or business associate who isn't involved in the project?

    • Where did the idea to start this project come from?

    • What is the project for? What are your goals for it? What do you hope to accomplish if it is successful?

    • In your perspective what would success for this fund look like?

    • What would the consequences/ outcomes be if this project didn't make it to the light of day?

    • Are these negative or positive consequences/outcomes?

    • Why?

    • About The Investor

    What kind of investor are you looking to attract?

    • Why would they believe in this fundproject?

    • Why would they invest in this fund over others like it?

    • Why would they trust you?

    • How would you define success for an investor?

    • About The Founders

    What kind of founders are you looking for?

    • Why would they choose to work with you over any other?

    • Why would choosing any other be a mistake on their part?

    • Why would a founder trust you?

    • How would you define success for a founder who has received an investment?

    • About You

    How would people describe your personality? Serious, fun loving, trustworthy, open...etc.

    • What are your goals for this fund? What would make the fund successful in your eyes?

    • What would you like to hear from others when they talk about the fund?

    • About The Brand You Are Creating

    Take a moment - close your eyes and imagine the management team for this fund is hosting a room full of investors and founders together, there are about 50 people in the room, you're giving your pitch. Describe what you see...

    What do the people in the audience look like? Age, gender, color, wardrobe, energy levels, facial expressions etc.

    What does the room look like? Size, seating, colors, lighting, tables, chairs, stage/platform etc.

    • Assume that you are leading the presentation - even if that isn't your usual role. What do you look like? Wardrobe, what is the tone of your pitch, how is the audience responding to you (laughing, serious, emotional etc)?

    What is the overall feeling/emotion to the room?

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